School Theatre Promotion
How to Promote Your School Musical and Boost Community Support
School musicals bring students, families, and communities together. With the right promotion, you can fill your auditorium, celebrate student performers, and make your production a memorable success.
Effective ways to promote your school musical.
These ideas work for elementary, middle, and high school productions. Use as many as you can—small efforts add up fast.
Share on school and district websites
Ensure your musical appears on school calendars, newsletters, and official announcements.
Use social media consistently
Post rehearsal clips, costume previews, cast spotlights, and show reminders on Facebook and Instagram.
Send information home with students
Posters, flyers, or QR codes help families easily share details with neighbors and relatives.
Create a short promotional video
A 30–60 second hype video is simple to produce and great for social sharing and morning announcements.
Promote during concerts or assemblies
Choir, band, and orchestra audiences are already theatre-friendly— invite them to the upcoming musical.
Partner with local businesses
Ask coffee shops, libraries, and community centers to display your poster or digital flyer.
Showcase your cast and crew—they are your best promoters.
Students want to share what they’re proud of. Give them tools that make it fun and easy to spread the word.
Cast reveal graphics
- • Post each student’s character announcement.
- • Encourage them to share it on their own social accounts.
- • Use consistent branding and colors.
Behind-the-scenes photos
- • Rehearsals, set building, costume fittings, warmups.
- • Helps families feel invested in the process.
Teacher or director highlight posts
- • A message from the director builds excitement.
- • Share fun facts about the show or its themes.
Student promo teams
- • Select a few enthusiastic students to help promote.
- • Give them graphics, QR codes, and key show details.
Make it easy for people to find accurate details about your show.
A surprising number of people attend the wrong night or miss ticket details because information is scattered. Here's how to fix that.
- • Post your musical on GoSeeAShow so it’s easy to find.
- • Include dates, times, venue, and ticketing info clearly.
- • Update cast or director changes promptly.
- • Share the GoSeeAShow link on posters and social posts.
Promote your musical and help grow school theatre.
Share your production, support your cast and crew, and help your community discover the excitement of student theatre.